20 Tips for Selling UX to Clients

Team members in a meeting

20 Tips for Selling UX to Clients

In this UX Mastery article, 20 UXers (including me) provide their tips for selling UX to clients.

20 Tips for Selling UX to Clients

My tip is all about the importance of having a clear project plan.

Particularly when adopting user experience design activities for the first time, it helps to have a plan which shows how the planned activities lead to an end result. This gives stakeholders a sense of control and confidence.

UX teams can often be reticent to make their plan highly visible, since plans inevitably change. The trick is to remember that your plan is a ‘living document’, and to make sure other stakeholders understand that from the outset.

Shane