20 Tips for Selling UX to Clients
In this UX Mastery article, 20 UXers (including me) provide their tips for selling UX to clients.
20 Tips for Selling UX to Clients
My tip is all about the importance of having a clear project plan.
Particularly when adopting user experience design activities for the first time, it helps to have a plan which shows how the planned activities lead to an end result. This gives stakeholders a sense of control and confidence.
UX teams can often be reticent to make their plan highly visible, since plans inevitably change. The trick is to remember that your plan is a ‘living document’, and to make sure other stakeholders understand that from the outset.
In 2013 at Automatic Studio we worked on no less than 17 products, contributed to two Australian Design Awards and wrote our first exam…
Luke and Matt over at UX Mastery have produced their first book: “Everyday UX“.
Shane working so fast the camera cannot capture him. Note mop – that’s working from home for you.
The book features a series of interviews with experienced User Experience practitioners, including me (Shane) as well as many of our friends and colleagues.
For people starting out in User Experience, the book provides great insight into how user experience folk work, and what the heck it is they do all day (Hi Mum!). Also, for freelancers like myself who often work alone or in small teams, the book provides a welcome (and reassuring?) look at how other professionals approach their work. I especially enjoyed the comparative stationery.
Congratulations on the first book guys,
Motion design is becoming an increasing part of our work at Automatic Studio. Once considered ‘evil’, animation and transitions are now ‘first class citizens’ in the interaction designer’s toolkit.
Since none of us has formal training in animation or motion design, we’ve had to learn a lot, often by trial and error, as we design and specify our most recent applications.
As such, I decided to pull together what we’re learning, and what we’ve learned from others, into a workshop – which I’m glad to announce has just been accepted for the UX Australia conference in Melbourne in August.
More details to follow, but if anyone has any suggestions or requests for what we should cover, let us know!
2012 has been a year of growth and recognition at Automatic Studio. It’s worth pausing to reflect on all that’s happened… Continue reading
Here is a link to The Register’s wrap-up of Shane’s “How to be Authentically Digital” presentation at TechEd Australia in 2012.
Information is the UI in Windows 8, says design guru
For the presentation itself: How I Became Authentically Digital – An Introduction to the Windows 8 UI Design Language
We just noticed that Nokia’s “App Highlights” application for Windows Phone features 3 of our apps in the “Aussie Picks” section:
With Built To Roam
Thanks Nokia! We think you have excellent taste.
I’ll be giving two talks at TechEd Australia this year, both on Microsoft’s Metro design language.
- How I became authentically digital – an introduction to the “Metro” design language
- Design and Layout for Metro style apps
I’m also mentoring at the AppFest, in return for which Lachlan Hardy has promised me a hat. Totally worth it.
I’ll be speaking briefly about Metro design principles at Mobile Monday in Melbourne on July 16th.
I’ll have a longer session on Metro design at XDDN (Experience Designers and Developers Network) in Melbourne 2 days later, on Wednesday July 18th.
In the ‘good old days’ (last year) apps were only open or closed. Yes, those were simpler times.
Nowadays apps can be open, closed, dormant and all sorts of states in between. When it comes to user experience it’s our job to understand how an app behaves in various states of open-ness, and how the user experience transfers between those states.