20 Tips for Selling UX to Clients

Team members in a meeting

20 Tips for Selling UX to Clients

In this UX Mastery article, 20 UXers (including me) provide their tips for selling UX to clients.

20 Tips for Selling UX to Clients

My tip is all about the importance of having a clear project plan.

Particularly when adopting user experience design activities for the first time, it helps to have a plan which shows how the planned activities lead to an end result. This gives stakeholders a sense of control and confidence.

UX teams can often be reticent to make their plan highly visible, since plans inevitably change. The trick is to remember that your plan is a ‘living document’, and to make sure other stakeholders understand that from the outset.


2013 at Automatic Studio

In 2013 at Automatic Studio we worked on no less than 17 products, contributed to two Australian Design Awards and wrote our first exam…

2013: 17 products, 2 Australian Design Awards, 2 exams

Windows 8 UX Exam and Workshops

This year we created the official Microsoft classroom workshops and exam for Windows 8 user experience design – our first exam.

…And other Microsoft stuff

We also continued to work on a variety of projects for the Microsoft platforms.

Ticketek, Virgin Australia and My QuitBuddy Windows Phone appsThese included Ticketek, Virgin Australia and My QuitBuddy for Windows Phone, as well as Ticketek, Virgin Australia, Westpac and MYOB for Windows 8.

Westpack, MYOB, Virgin Australia and Ticketek Widows 8 apps

…Which brings us to training and presentations

Speaking of Microsoft, Shane also travelled to Thailand to deliver training workshops for Windows Phone and Windows 8 User Experience, as well as speaking at TechEd and at #appfest in Sydney.

Shane also ran workshops on animation at UX Australia and UX New Zealand, as well as speaking about our Cochlear work at UX New Zealand.

…Speaking of Cochlear

Cochlear were once again an important client for us in 2013. Cochlear released its new CR230 Remote Assistant for hearing implant recipients – so we were FINALLY able to show the user interface designs we have been working on since 2010.

Cochlear CR210 and CR230

Also this year, Cochlear received Australian International Design Awards for two other products – for CR110 Remote Assistant Fitting and the CR120 Intraoperative Remote Assistant. The CR120 also won an award at the Medical Design Excellence Awards in the USA. Congratulations to Cochlear and their partners. We’re proud to have contributed to the user interface for both these products also.


In the web space, we worked with Amberdew Interaction Design on some exciting innovations for Telstra’s internal intranet which are currently under development. We also helped the folks at PropertyTree with their mobile web interface.

Mentoring, Coaching and Rapid Reviews

We have also continued our work mentoring and coaching software development teams as they build their own user experience skills. Clients this year have included teams at TSA, Blueshift and Altech UEC.

This is one area we are looking to expand in 2014: User Experience Design – Team Mentoring.

The Team

Automatic Studio is a small group of UX Designers and Researchers who love working together. This year, all of the above was achieved by:
• Shane Morris (Principal Consultant and ‘boss’)
• Matt Morphett (Principal Consultant)
• Stephen Kotz (UX design)
• Jack Hsu (Graphic and UX design)
• Nhung Nguyen (UX research and design)


Thanks to all our clients and partners who made 2013 grouse. We look forward to working with you to make more great digital products and services in 2014.

Featured in “Everyday UX”

Luke and Matt over at UX Mastery have produced their first book: “Everyday UX“.

Shane pictured in "Everyday UX"

Shane working so fast the camera cannot capture him. Note mop – that’s working from home for you.

The book features a series of interviews with experienced User Experience practitioners, including me (Shane) as well as many of our friends and colleagues.

For people starting out in User Experience, the book provides great insight into how user experience folk work, and what the heck it is they do all day (Hi Mum!). Also, for freelancers like myself who often work alone or in small teams, the book provides a welcome (and reassuring?) look at how other professionals approach their work. I especially enjoyed the comparative stationery.

Congratulations on the first book guys,

Move it AND use it – UX Australia workshop

Motion design is becoming an increasing part of our work at Automatic Studio. Once considered ‘evil’, animation and transitions are now ‘first class citizens’ in the interaction designer’s toolkit.

Since none of us has formal training in animation or motion design, we’ve had to learn a lot, often by trial and error, as we design and specify our most recent applications.

As such, I decided to pull together what we’re learning, and what we’ve learned from others, into a workshop – which I’m glad to announce has just been accepted for the UX Australia conference in Melbourne in August.

More details to follow, but if anyone has any suggestions or requests for what we should cover, let us know!


Speaking on Metro at Mobile Monday and XDDN in Melbourne in July

I’ll be speaking briefly about Metro design principles at Mobile Monday in Melbourne on July 16th.

I’ll have a longer session on Metro design at XDDN (Experience Designers and Developers Network) in Melbourne 2 days later, on Wednesday July 18th.


Half-open Apps and Metro

imageIn the ‘good old days’ (last year) apps were only open or closed. Yes, those were simpler times.

Nowadays apps can be open, closed, dormant and all sorts of states in between. When it comes to user experience it’s our job to understand how an app behaves in various states of open-ness, and how the user experience transfers between those states.

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