20 Tips for Selling UX to Clients

Team members in a meeting

20 Tips for Selling UX to Clients

In this UX Mastery article, 20 UXers (including me) provide their tips for selling UX to clients.

20 Tips for Selling UX to Clients

My tip is all about the importance of having a clear project plan.

Particularly when adopting user experience design activities for the first time, it helps to have a plan which shows how the planned activities lead to an end result. This gives stakeholders a sense of control and confidence.

UX teams can often be reticent to make their plan highly visible, since plans inevitably change. The trick is to remember that your plan is a ‘living document’, and to make sure other stakeholders understand that from the outset.


Featured in “Everyday UX”

Luke and Matt over at UX Mastery have produced their first book: “Everyday UX“.

Shane pictured in "Everyday UX"

Shane working so fast the camera cannot capture him. Note mop – that’s working from home for you.

The book features a series of interviews with experienced User Experience practitioners, including me (Shane) as well as many of our friends and colleagues.

For people starting out in User Experience, the book provides great insight into how user experience folk work, and what the heck it is they do all day (Hi Mum!). Also, for freelancers like myself who often work alone or in small teams, the book provides a welcome (and reassuring?) look at how other professionals approach their work. I especially enjoyed the comparative stationery.

Congratulations on the first book guys,

Move it AND use it – UX Australia workshop

Motion design is becoming an increasing part of our work at Automatic Studio. Once considered ‘evil’, animation and transitions are now ‘first class citizens’ in the interaction designer’s toolkit.

Since none of us has formal training in animation or motion design, we’ve had to learn a lot, often by trial and error, as we design and specify our most recent applications.

As such, I decided to pull together what we’re learning, and what we’ve learned from others, into a workshop – which I’m glad to announce has just been accepted for the UX Australia conference in Melbourne in August.

More details to follow, but if anyone has any suggestions or requests for what we should cover, let us know!


Speaking on Metro at Mobile Monday and XDDN in Melbourne in July

I’ll be speaking briefly about Metro design principles at Mobile Monday in Melbourne on July 16th.

I’ll have a longer session on Metro design at XDDN (Experience Designers and Developers Network) in Melbourne 2 days later, on Wednesday July 18th.


Half-open Apps and Metro

imageIn the ‘good old days’ (last year) apps were only open or closed. Yes, those were simpler times.

Nowadays apps can be open, closed, dormant and all sorts of states in between. When it comes to user experience it’s our job to understand how an app behaves in various states of open-ness, and how the user experience transfers between those states.

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