Automatic Studio - Digital Product Design 


Automatic Studio helps organisations make compelling, usable interactive experiences for applications, web sites, devices, kiosks and all sorts of digital products and services. Below are some examples of our work.

ANZ Surface

Shane was responsible for providing user experience guidance for Australia's first deployed Microsoft Surface application. ANZ's showcase for the Australian Open Tennis was designed to engage spectators in a new way and introduce them to ANZ's new branding and it's involvement with the tennis tournament.

The application included a sophisticated multi-touch 'attractor' based on ANZ's new branding, as well as a multi-player 'beat the clock' game and an interactive environment for exploring tennis memoriabilia and other information. The latter application made use of "cards" placed around the pavillion which unlocked content when placed on one of the Microsoft Surface devices.

Collaboration with ANZ, Object Consulting, M&C Saatchi, Information and Design, Jack Ukleja, AGK Design and Microsoft.


Automatic Studio is helping Cochlear Limited with a number of new products and services for their next generation bionic hearing products. Designing for a variety of platforms and user groups, Automatic's responsibility is to help Cochlear build its internal user experience capability by working with product designers and stakeholders to ensure an overall improvement in user experience awareness, skills and product outcomes.

Prototyping and design in Expression Blend + SketchFlow.

Building on iniital research and design work by Different. Collaboration with Yas Nakano.

Curtin University Surface

Curtin University is the first Australian university to deploy Microsoft Surface multi-touch devices. Through a series of workshops, Automatic Studio is helping the project team identify opportunities to showcase innovation at Curtin and define new user experiences for staff and students using multi-touch and tangible user interfaces.

Lonely Planet Surface

Shane led an proof of concept project with Lonely Planet aimed at exploring how emerging technologies could be used in physical locations like Lonely Planet stores to create a deeper engagement with Lonely Planet customers by providing a bridge between Lonely Planet's physical products and their online properties. A proof of concept was designed and developed which allowed users to physically interact with a Surface device in-store using guidebooks and Lonely Planet ""Passports"". The proof of concept showcased at Microsoft Australia's Remix conference in 2009 showed a customer experience that moved from Microsoft Surface in the store to Microsoft Silverlight on the web.

Collaboration with Lonely Planet, Lagardere, Amnesia Razorfish, Jack Ukleja and Microsoft.