“Story-based Design” at Web Directions Summit

Sign reading "Please Stay on the Path"
Mark Duffel on Unsplash

This year was my first time at Web Directions for a while. Continuing my evangelising of scenario-based design, I gave a presentation entitled “Story-based Design” in the Design track.

Here’s the blurb

After many long hours of analysis you’ve finally distilled your weeks of customer research findings into a fine and beautifully presented set of personas. Look at them there up there on the wall! Alka, Brianna, Charlie… So succinct! So well photographed! But then they JUST SIT THERE, and don’t DO anything!
When we design new products we are designing for new behaviours. So let’s get your personas up on their feet and DOING THINGS – by making them the heroes of your design stories.
Design stories, or scenarios, are ‘day in the life’ descriptions of how your new product will fit into the lives of your users and customers. They help crystallise and communicate your product vision and capture key design constraints in ways that personas can’t. Let’s talk about how stories can bring your personas to life and kick start your design process.


If you’re a Conffab user you can view the (extremely well produced – thanks!) talk video here:

Story-based Design presentation video

Web Directions Summit 2019