Thanks to Dano Szuc and UX Hong Kong for inviting me to speak at UX Salon in Hong Kong on September 2.
Here’s the blurb:
“After many years of practical application, the User Experience Design lifecycle is reasonably well understood. While we do continue to explore and adopt new techniques, the core process and the activities involved are generally agreed upon and practiced consistently. This makes it tempting to make claims like: “unless you are doing X,Y,Z” you are NOT doing good User Experience Design. While such statements are dangerous enough, they can lead us to another, more dangerous conclusion: “IF you are doing X,Y,Z THEN you are doing good User Experience Design”. I’d like to talk about the risks of this type of thinking and remind us that there is a difference between CREATING User Experiences, and “DOING” User Experience.”